The studio · build with us
We build wellness apps that people actually keep.
Orla is ours. But the way we built it works for other founders too: fast, focused, philosophy before features. If you're building a wellness app for a generation that grew up online, we should talk.
What we build
Focused products, not feature factories.
We take on a small number of wellness apps a year and build each one properly, end to end: from the first conversation about what it should believe, to a polished app on the App Store.
How we work
Four phases, one clear line.
Understand
We start with your vision, your audience, and the real problem underneath it. We skip the generic discovery and dig into how the people you're building for actually live and think.
Week 1
Align
We settle what the app believes before we write a line of code. What's broken? What's our stance? What will this app refuse to do? Philosophy first, so every later decision has something to point back to.
Week 1
Build
We build fast and with intention, using AI-native workflows. Quick iteration, clear communication, no feature bloat. You see it come together in real builds, not slideware.
Weeks 2–3
Ship
App Store ready: testing, polish, privacy, and compliance all handled. We get it live, then help you read the first signals from real users.
Week 4
1–4 weeks of focused, AI-assisted work · we're selective about what we take on
What you own
You keep everything we build for you.
We keep Orla. Everything we build for you is yours, outright. No lock-in, no revenue share, no strings on the thing you commissioned.
Our product, our roadmap, our risk. It's the proof that this works.
The code, the brand, the App Store listing, and every dollar it earns.
Who we work with
We're selective, on purpose.
We do our best work with people who care about the same things we do. That usually looks like:
- Founders with genuine conviction about a wellness idea
- Teams building for Gen Z and Gen Alpha
- People who want taste and intention, not just output
- Anyone who believes this audience deserves better than what exists
Who we are
Four partners, equal in everything.
Millennials from Lahore who grew up alongside the technology transformation and know what it cost. We started What's Our App to build the products we wish we'd had, and to help others build theirs.
Start here
Tell us what you're building.
Tell us what you're building, and we reply to everything that's a real fit.
whatsourapp@gmail.com