The studio · build with us

We build wellness apps that people actually keep.

Orla is ours. But the way we built it works for other founders too: fast, focused, philosophy before features. If you're building a wellness app for a generation that grew up online, we should talk.

What we build

Focused products, not feature factories.

We take on a small number of wellness apps a year and build each one properly, end to end: from the first conversation about what it should believe, to a polished app on the App Store.

Native iOS appsSwiftUI apps that feel calm and Apple-native, built to be used for years, not uninstalled in a week.
The whole identityName, voice, brand, and interface. One coherent world, the way Orla has its own.
The business modelSubscriptions, free trials, and pricing that fits the category, wired up with RevenueCat and ready to earn.
The launchApp Store listing, screenshots, privacy, and a plan to get the first real users through the door.

How we work

Four phases, one clear line.

01

Understand

We start with your vision, your audience, and the real problem underneath it. We skip the generic discovery and dig into how the people you're building for actually live and think.

Week 1

02

Align

We settle what the app believes before we write a line of code. What's broken? What's our stance? What will this app refuse to do? Philosophy first, so every later decision has something to point back to.

Week 1

03

Build

We build fast and with intention, using AI-native workflows. Quick iteration, clear communication, no feature bloat. You see it come together in real builds, not slideware.

Weeks 2–3

04

Ship

App Store ready: testing, polish, privacy, and compliance all handled. We get it live, then help you read the first signals from real users.

Week 4

1–4 weeks of focused, AI-assisted work · we're selective about what we take on

What you own

You keep everything we build for you.

We keep Orla. Everything we build for you is yours, outright. No lock-in, no revenue share, no strings on the thing you commissioned.

Orla is ours.

Our product, our roadmap, our risk. It's the proof that this works.

yours →
Your app is yours.

The code, the brand, the App Store listing, and every dollar it earns.

Who we work with

We're selective, on purpose.

We do our best work with people who care about the same things we do. That usually looks like:

  • Founders with genuine conviction about a wellness idea
  • Teams building for Gen Z and Gen Alpha
  • People who want taste and intention, not just output
  • Anyone who believes this audience deserves better than what exists

Who we are

Four partners, equal in everything.

Millennials from Lahore who grew up alongside the technology transformation and know what it cost. We started What's Our App to build the products we wish we'd had, and to help others build theirs.

SZ
Sinwan Maryam ZahidPartner
AK
Abdullah KhalilPartner
HS
Muhammad Hassan ShafiPartner
AR
Abdul Raffay SaleemPartner

Start here

Tell us what you're building.

Tell us what you're building, and we reply to everything that's a real fit.

whatsourapp@gmail.com